TalkingApes

Advertising Age – Digital – Local TV Goes Mobile
Internet Broadcasting, which creates websites and sells ads for 79 local TV stations, has forged a venture to get news and weather onto the so-called third screen. The Minneapolis-based company has signed a deal with Crisp Wireless to deliver content to phones and other wireless devices. Internet Broadcasting, itself owned by three major station group owners — Hearst-Argyll, Post Newsweek and McGraw Hill Cos. — will deliver local fare such as weather radar images and sports headlines and scores.

How are other companies, (like Media General for example), going to compete with this when their sites are so far behind already? The Mobile frontier is the next great format, especially with the iPhone and devices like it on the horizon. Still, many media companies haven’t even embraced RSS, Blogging (done the right way) or even dynamic content across all affiliates.

Bravo to Internet Broadcasting for realizing what people actually want and doing something about it.