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Newspapers woo bloggers with mixed results | CNET News.com

Posted by bthomas on June 8, 2006 in commentary, tech | 1 Comment

Newspapers woo bloggers with mixed results | CNET News.com
Blogs written by so-called citizen journalists are increasingly challenging newspapers for readers. According to a recent study by Forrester Research, blogs and newspaper Web sites now have the same audience share–about 17 percent–among Internet users between the ages of 18 and 24.

"Newspapers still have a larger overall audience," says Charlene Li, a Forrester analyst. "But blogs are catching up quickly."

Initially caught off guard by blogs, newspapers and old-guard news agencies are now racing to present their own. So far, the results have been mixed. While papers such as the Austin (Texas) American-Statesman are using blogs to give readers a news voice they never had before, other papers like the Washington Post are struggling with everything from charges of plagiarism in their blogs to being labeled with the word every editor dreads–boring.

Please read the entire article, there is a lot of truth in there.

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